Principles of personal data processing

Clients and customers

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• Identification datawhich are your name, surname, title, name of company or municipality.
• Contact detailswhich are the address of residence, e-mail address and telephone number, details of the contact person.
• Billing details, which are the identification of the organization, ID, address, zip code, city, data associated with payments.
• Data related to demand and provision of serviceswhich is information about the services you request and want to deal with, which you fill out in the contact forms on the website.
• Data contained in the communication, that is, the information you provide in the e-mail communication, the contact form, or other information that we exchange in the following communication.
• Data contained in references and case studieswhich we obtain from you in cooperation with each other.

Applicants for a job in PKV

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• Identification datawhich are your first and last name.
• Contact details, which are your email address and phone number, your LinkedIn profile.
• ‍Information associated with the positionsuch as your preferred job position or preferred industry within PKV and the data contained in your CV.
• Data contained in the communication, that is, the information you provide in the e-mail communication, the contact form, or other information that we exchange when communicating with each other.

Event Visitors and Podcast Guests

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• Identification datawhich are your first and last name.
• Contact detailswhich are the email address and phone number.
• Photos, videos and other recordsthat we take during the event or when creating a podcast.
• Data contained in the communication, that is, the information you provide in the e-mail communication, the contact form, or other information that we exchange when communicating with each other.

Website visitors and newsletter subscribers

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• E-mail addressto which we send you newsletters and other communications.
• Cookies and other technical data — data obtained from technical files and similar tools and technologies. The specific cookies used and technical information are set out in the Cookie Statement available on our website.

As a personal data controller, we process your personal data for the following processing purposes:

B.1 Provision of services and performance of contractual obligations

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We process your personal data in particular for the purpose of providing our services to you, our Clients and customers. We provide our services to you on the basis of a concluded contract, according to which we then fulfill the obligations arising from the contract to both us and you, as part of the contractual relationship, we must also communicate with each other regarding the performance of the contractual relationship.

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If you are Clients and Customers, we process Identification Data about you, Contact Data, Billing Data, Data related to enquiry and provision of services and Data contained in communications.

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The legal basis for this processing is the performance of the contract between you and us and the need to take steps prior to the conclusion of the contract, or in the case where you are not directly party to this contract (for example, if you are an employee of the Client and the Customer), our legitimate interest in the performance of any concluded contract.

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The data are processed for the duration of the concluded contract and further for the period necessary to fulfill the obligations under such contract.

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B.2 Selection and recruitment of new PKV employees

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Part of our processing activities is also the collection and registration of job applications from candidates, in particular through e-mail communication and through the form on our website. The purpose of such processing is to conduct a selection procedure, to assess your qualifications and, if necessary, to establish mutual cooperation.

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If you are an Applicant for a job in PKV, we process Identification Data about you, Contact Data, Information related to the position and Data contained in the communication for this purpose.

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The legal basis for the processing of this data is our legitimate interest in the selection and recruitment of new employees of PKV. Your personal data is processed for the duration of the selection process and subsequently we always delete your personal data at the end of the calendar year. If we process your data for a longer period of time, we will ask for your consent to the storage. In this case, your data will be processed for the period specified in the consent.

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B.3 Protection of our rights of legal interests

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When providing our services, various complaints, complaints, claims of legal defects or disputes may arise. Therefore, we may use personal data to protect our own rights. For this reason, we also process your personal data on the Platform in order to protect our own legal claims.

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If you are Clients and Customers, Job Seekers in PKV and Event Visitors and Podcast Guests, we process all data about you for this purpose listed for your category in Article A of this Privacy Policy.

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The legal basis for this processing is our legitimate interest in protecting our rights and claims. The processing time for individual personal data depends on how long the data serves to protect our rights and legal interests. After this period, individual personal data will be deleted. In the event of a dispute, the specific period of storage of personal data will vary depending on the type of dispute and its severity. In the case of processing Photos, videos and other records of event visitors and podcast guests, the data is processed for the period of publication of the specific personal data.

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B.4 Fulfillment of legal obligations

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We may also process your personal data in order to comply with our legal obligations, in particular in the areas of accounting and tax. At the same time, we need to be prepared to provide synergies to the state authorities, if we are obliged to do so under the law.

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If you are Clients and Customers, we process all data about you listed for your category in Article A of this Privacy Policy.

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The legal basis for this processing is the fulfilment of our legal obligations. The data is processed for a period stipulated by law, for example in the field of taxes up to 10 years.

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B.5 Promoting our activities, organizing events and creating a podcast

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In addition to meeting with you, our potential or existing clients, partners or future colleagues, we organize our physical and online events and prepare a podcast to promote the activities of PKV. In order to promote PKV, we also publish your references and case studies related to our services.

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If you are an Event Visitor and Podcast Guest, we process Identification Data, Contact Data, Photos, Videos and other Records and Data contained in communications to fulfill this purpose.

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The legal basis for this processing is our legitimate interest, which consists in promoting our own activities and promoting individual activities. The data is processed for a maximum of 3 years from the receipt of the Identification Data, Contact Data and Data contained in the communication and for a period of 10 years from the publication of the Photo, video or other recording.

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If you are a podcast guest or if we have published your reference or case study about you, the legal basis for processing is the performance of the contract concluded between you and us. In this case, we process your data for a period that we agree together or at the latest until you ask us to stop processing your personal data.

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At any time, you can object to the processing under this document, if personal data is being processed. At the same time, in relation to the processing of Photos, videos or other records, you can make claims in accordance with Act No. 89/2012 Coll. , the Civil Code.

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B.6 Provision of communication

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As part of our activities, we may contact each other through the contact email or contact form available on our website, in communication related to the provision of our services, the organization of events, the preparation of a podcast, etc. Subsequently, there may be mutual communication between you and us. In this case, we will process your personal data precisely for the purpose of ensuring mutual communication.

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If you are Clients and Customers, Job Seekers in PKV and Event Visitors and Podcast Guests, we process your Identification Data, Contact Data and Data contained in communications for this purpose.

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The legal basis is our legitimate interest, which consists in ensuring communication with you. Personal data is stored for the period necessary to process mutual communication. If the data provided is important for the provision of our services, we process your data for the period necessary for the provision of the services.

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B.7 Sending commercial communications

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If you subscribe to a newsletter on our website, we will also process your personal data in order to send you newsletters and other communications in which we inform you about our services, events, podcasts and which promote our activities.

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If you are Website Visitors and Newsletter Subscribers, Job Seekers and Event Visitors, we process an Email address about you for this purpose.

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The legal basis for this processing is your consent given when subscribing to the newsletter or our legitimate interest in direct marketing in cases where we do not require your consent (in which case we will allow you to refuse to receive further commercial communications). We will process your personal data for a period of 5 years or until you refuse to send us commercial communications, which you can do in each individual email.

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B.8 Cookies

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If you visit our website, your personal data may be processed through Cookies and other technical data. We process cookies in order to ensure the functioning of our website, to increase your security when visiting the website, for analytical purposes, for marketing purposes and in order to personalize the content on the website.

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The legal basis for processing the necessary technical and functional cookies is our legitimate interest. The legal basis for processing analytical, marketing and personalization cookies is your consent.

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If you would like to learn more about the processing of your personal data related to cookies (e.g. what specific cookies we use, the duration of processing or how you can withdraw your consent to the processing of cookies), you can read our Cookie Notice available at this link: https://www.pkv.cz/prohlaseni-o-pouzivani-cookies.

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We process the above personal data as a personal data controller. Thus, we determine the purposes and means of processing. We may also use third parties for the processing of personal data, which we use in the course of our activities. These third parties act as the so-called recipients of personal data. Specifically, these are:

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· the persons who create and manage our website;

a company that provides us with payment forms on our website and when registering for our events;

a company that provides us with newsletters and commercial communications;

· Persons who take photographs or other records at our events;

· people who help us create a podcast;

companies providing legal, accounting or tax services;

the public as part of the publication of podcasts, photographs, videos or other records, references and case studies;

companies that provide us with analytical tools and cookies;

· Google Ireland Limited, which provides us with analytical tools. If personal data were shared with Google LLC, that company is registered in the Data PrivacyFramework;

LinkedIn Corporation, which provides us with analytical tools. This company is registered in the Data PrivacyFramework;

· Meta Platforms Ireland Limited, which provides us with analytical tools. If personal data were shared with Meta Platforms, Inc., that company is registered in the DataPrivacy Framework;

· Microsoft Ireland Operations Limited, which provides us with tools to work with data. If personal data were shared with Microsoft Corporation, that company is registered in the Data Privacy Framework;

Webflow Inc., which provides us with hosting services and a tool for recording and structuring data. This company is registered in the Data Privacy Framework;

• Smartlook.com, s.r.o., which provides services related to the creation of heatmaps and other services related to cookies.

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If we share your personal data with controllers and processors in third countries (outside the EEA), we do so only if there is a decision by the European Commission that a country outside the EEA provides an adequate level of data protection, including where controllers or processors have taken additional data protection measures, such as Binding Corporate Rules (BCRs) or Standard Contractual Clauses (SCC).

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You have the right to (i) request access to your personal data; (ii) withdraw your consent; (iii) request rectification of your personal data; (iv) request erasure of your personal data; (v) request restriction of processing of your personal data; (vi) request portability of your personal data; (vii) object to the processing of your personal data; or (viii) lodge a complaint with the relevant supervisory authority of the office.

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For all issues related to the processing of your personal data, whether it is a question, exercise of rights, sending a complaint to our hands, etc., you can contact us by e-mail at gdpr@pkv.cz.

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D.1 Right of access

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You have the right to obtain confirmation from us whether we process your personal data or not.

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If we process your personal data, you also have the right to request access to information about the purpose and scope of processing, data recipients, processing time, right to rectification, erasure, restriction of processing and filing an objection to processing, the right to lodge a complaint with the supervisory authority and the sources of personal data (this information is already set out in this document).

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You can also ask us for a copy of the personal data processed. We provide the first copy free of charge, the next ones can be charged. The scope of the data provided may be limited so as not to interfere with the rights and freedoms of others.

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D.2 Right to withdraw consent

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You have the right to withdraw your consent to the processing of personal data at any time. However, the withdrawal of consent does not affect the legitimacy of the processing prior to the granting of such consent, nor will it lead to the termination of the processing of personal data that has already been anonymized.

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D.3 Right to rectification

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You have the right to request rectification of inaccurate personal data concerning you from us. Depending on the purpose of processing, you may also have the right to supplement incomplete personal data, including by providing an additional statement.

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D.4 Right to erasure (right to be forgotten)

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You have the right to request the erasure of your personal data in cases where:

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· We no longer need your personal data for the purposes for which it was obtained or processed;

· you withdraw the consent on the basis of which the personal data were processed and there is no further reason for their processing:

· you object to processing and there are no other overriding reasons for processing, or you object to processing for direct marketing purposes;

· personal data are processed in violation of the law.

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However, you cannot exercise this right where the processing is necessary for the fulfilment of our legal obligations or tasks entrusted to us in the public interest or for the establishment, exercise or defence of legal claims.

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D.5 Right to restriction of processing

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You have the right to request restrictions on the processing of your personal data, in cases where:

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· you deny the accuracy of your personal data; in this case, you may request a restriction of processing until the accuracy of the personal data is verified;

· the processing is contrary to the law and instead of deletion, you will request the restriction of the processing of personal data;

We no longer need your personal data for the purposes for which it was obtained or processed, but you require it to establish, exercise or defend legal claims;

· you have objected to the processing of personal data; in this case, you can request a restriction of processing until we verify that our legitimate interests prevail.

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D.6. Right to portability

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You have the right to obtain a copy of your personal data, which we process automatically based on your consent or in order to fulfill a contract. We will transmit this data in a commonly used and machine-readable format to you or the controller designated by you, if technically feasible. The scope of the data provided may be limited so as not to interfere with the rights and freedoms of others.

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D.7 Right to object

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You have the right to object to the processing of your personal data, which we process on the basis of our legitimate interest. We will stop processing your data unless there are other overriding reasons for processing or if the processing is not necessary for the establishment, exercise or defence of legal claims, or if you object to the processing for the purpose of direct marketing.

In addition to the possibility of exercising your rights with our company, you can also file a complaint with the competent supervisory authority, which is the Office for Personal Data Protection located at Pplk. Sochora 27, 170 00 Prague 7.